I coach entrepreneurs, owners, and founders
Are you tired of the start/stop cycles in your business?
Are you chasing squirrels and trying to take on the world?
Do you get stuck managing between all the competing priorities? Â
I am a leadership performance coach for entrepreneurs, owners, and founders. From big to small businesses, solopreneurs, and startups, it isn't about a straight line, but it is about movement and momentum.
My mission is to help you break the echo chamber, turn your big vision into executable strategy, and generate momentum.
It's lonely in leadership, but not with me by your side. Let's reduce stress, move fast, and build a foundational business.
This is not a lack of talent or motivation. It's often the result of competing priorities, lack of clarity, thin resources, inconsistent execution, and sometimes... let's just call it out, decision fatigue.
When you're the owner, everything lands on you. Sales. Marketing. Finance. Leadership. And much more...
And as a business grows, markets change. Shift happens. Problems get more complicated.
Simple scales. Fancy fails.
I know what it feels like to build something from nothing. To reinvent. I know the stresses that keep you up between 2am and 5am.
I spent 20+ years in sales, management, and leadership. I built teams, merged companies, created partnerships, and helped break up others. I've run P&Ls, managed margins, and been responsible for my own profitability and that of many others for much of my career.
I've ridden the highs and been knocked down by the lows.
I fought stage 3 cancer and then lost my job 6 weeks later.
When that knocked me down, I felt lost. What got me up is rooted in much of my coaching. Identity. Purpose. Leadership.
And that's what led me to launch my business, fueled by faith plus grit.
"Everyone has an idea... some actually put strategy to it. We execute!"
Monthly private coaching
Monthly coaching for clients ready to go deeper and execute. We often start by building your Money Zone, your System for Success, and your Business Blueprint.
But like entrepreneurship, it's rarely a straight line, so I'm there, working and coaching alongside you as situations and your needs change.Â
For those interested, I also offer AI consulting as part of our coaching and help clients build out their agentic AI team, an org chart of AI assistants so you get your time back and can focus on the parts of the business you love.
It's lonely in leadership, but not when we're working together.
For teams and groups
I offer workshops and masterminds for teams and groups.
My Business Blueprint workshop goes beyond another weak business plan and into a foundational blueprint you and the team build everything from.
The Build Your Niche workshop is designed to elevate the team above the commodity trap. We unlock purpose, connect it to your ideal customers, and create your Known Statement so you are remembered and referred. Want to take it to the next level? Add the System for Success to build the Money Zone activities that drive momentum, more easily and consistently.
Team masterminds are designed to build continuity, community, and confidence. From rising stars and top producers to executive masterminds, and more.
Looking for a quick tune-up?
Build Your Niche in 90 minutes. Unlock your Purpose, attract Ideal Customers, and create your Known Statement so you are remembered and referred. I offer this as a 90-minute private huddle experience, a workshop with teams, or as part of our coaching together. Â
How strong is your niche? Can you say who your ideal customer is in one sentence? Do your clients know exactly what problem you solve? Are you remembered and referred, or the best-kept secret?
Take this Free Niche Assessment and find out your score! It takes 2 minutes and gives you a plan for your next step.
Ready to Build Your Niche?  Book the 90-minute Build Your Niche Huddle
Grab a free 30-minute Discovery Huddle.
"Craig is the real deal - I appreciate his authentic, genuine, friend to friend approach - he treats you as a peer even though he has accomplished so much. He brings clarity so that energy and momentum emerge organically rather than temporarily. I highly recommend Craig and his program."
"I've been building a Blueprint with Craig for a few of my businesses, and I can't tell you how much better I feel about my progress. I have clarity, a written action plan, and now I simply execute. The underrated part is how much lower stress I now have, which makes executing that much better."
"Craig has been great to work with and really helped me create clarity around my branded business identity. I've been using that to inform my calls, the way I talk with and market to clients, and have already seen higher conversion rates and business coming in as a result.
Thanks Craig!"
I help entrepreneurs, small business owners and founders get out of start / stop and build a business with less stress. Common starting points are your niche, Business Blueprint and System for Success, so you know your verticals, where your time goes and who you're built to serve.
Yes. Self-employed professionals, sole proprietors and independent professionals have everything falling on their plate, and it can be lonely and stressful without help. AI is evolving into agentic options, not just ask and answer. For those interested, we also work together to build out your agentic AI team, so you have an org chart of digital employees giving you time and efficiency back to work on what matters most in your business.
Yes. Co-founders, business partners, teams and owner-operators all strengthen together. One of my specialties and joys in my business is integrating with executive teams, working as a group as well as individually. That gives us elasticity for the needs of the business, the market and everyone on the team.
Grab a free 30-minute Discovery Huddle to talk through what fits and what your desired outcomes are. Feel free to take the free Niche Assessment and get your score, too. Or, if you're just looking for a tune-up, grab the 90-minute Build Your Niche Huddle.
Grab a free 30-minute Discovery Huddle. Bring your toughest questions.
