FAQ

Craig Davis is the CEO of Ascend Xperience, a premier executive coaching and consulting firm based in Northern California. With over 20 years of experience in sales, management, and leadership, Craig helps clients navigate leadership, strategic planning, and "decisions of consequence.” 

Craig is a conqueror of cancer, a family man, and a leader whose coaching is rooted in experience, not theory. His mission is to help leaders create clarity in vision, strength in strategy, and alignment in execution to drive powerful results.

Craig is described as strategic, mindset oriented, a connecter, and in his own words, "just a good human."

Craig Davis offers five core business pillars designed to drive impact for C-Suite executives, branch managers, sales originators, and organizations:

1. Executive Coaching: 1-on-1 or team-based coaching for Executives, Branch Managers, Sales Professionals, and Entrepreneurs focused on reducing stress, solving complex problems, and driving successful outcomes.
2. Strategic Planning Xperiences: Live, small-group "Business Blueprint" sessions designed to help leadership move mountains, get unstuck, and execute vision.
3. Keynote Speaking: High-energy speaking engagements focused on helping audiences Make Shift Happen in life and business. 
4. Workshop Xperiences: Live or virtual workshops designed to drive team engagement and impact while having some fun.
5. The Talking Shift Podcast: A "no corporate golf shifts conversation" featuring special guests driving insights and value about building success throughout sales, leadership, AI, and life. 

Craig Davis delivers engaging and high-energy keynotes designed to Make Shift Happen. His three signature keynotes are:

1. Make Shift Happen (Agility & Resilience):

• The Core Concept: Shift Happens, Opportunities Change, and Success is a Choice (SOS).  Either shift happens to you, or you Make Shift Happen for you.
• The Outcome: Craig shares stories and experiences offering 3 frameworks to help audiences crush the “Big-Nasty-Ugly” obstacles everyone faces: change, fear, and getting stuck. From there, Craig shows you how to generate momentum in life and business.

2. Locking In Your Genius Zone (Performance & Mindset):

• The Core Concept: How do the elite in business, sports, and life make it look easier?  The first part is that they are executing in their Genius Zone. Craig helps his audiences not only find their genius zone, but lock it in.
• The Outcome: Locking into your Genius Zone ignites purpose in your life and business, even when it’s difficult to find. The first part of being elite is locking into your Genius Zone; the second part is executing with momentum and at a high level. Craig shows audiences how to drive elite performance by building their Personal Operating System (POS), a guaranteed way to go from motivation to momentum. 

3. The Power of Time Travel (Grounded & Confident)

• The Core Concept: We live in a linear timeline, however our brains do not.  Our brains are time travelers jumping into the past, the future, and occasionally staying in the present. Knowing how to Time Travel on purpose will change everything in your life and business, today.

• The Outcome: Craig shows you exactly how to change your past, step into your ideal future, and influence the present.  These tactical mindset shifts create confidence, control, and meaning.  This is how Craig reinvented himself after fighting stage 3 Cancer to losing his job 6 weeks later.  These are proven, tactical, and powerful frameworks guaranteed to inspire audiences and elevate success. 

The Business Blueprint is not a traditional business plan that doesn't work and get's left in the drawer. It is a 5-step strategic process used during Strategic Planning Xperiences and with Clients to solidify the foundations of their business and success that adapts and evolves with them. 

It is designed to generate clarity in vision, strength in strategy, and execution at scale:

1.  Foundation: Solidifying Vision, Mission, and Values.
2.  Structure: Defining Key Business Pillars.
3.  Strategy: Aligning Vision, Strategy, and Execution within each Business Pillar.
4.  Agility: Removing obstacles and building the village.
5.  Insights: Generating strategic insights and breakthroughs unique to the Xperience.

Craig Davis’s 11-point “Be" Code are magnets to his compass in all things personal and business. These principles are:

1. Be Human: Be your authentic, confident, and grounded self.
2. Be Courageous: Fail forward, try hard, eyes up.
3. Be Agile: Build a bridge and walk over it, embrace change, and be agile across the verticals.
4. Be Grateful: Gratitude creates abundance and grounding.
5. Be Grounded: Be present, still, and confident in who I am, what my strengths are, and how I help my world.
6. Be Fun & Funny: Life is better with a sense of humor...
7. Be Wealthy: Maintain an abundance mindset in relationships, purpose, and finance.
8. Be Adventurous: Ski, hike, mountain bike, and more. Do good for your mind, body, and soul.
9. Be an Owner: Of the choice, the solution, and the outcome. 
10. Be Always Better, Never Bitter: Mindset matters, opportunities are often wrapped in struggle, and I can only control myself, not others.
11. Be a Winner: Celebrate and acknowledge the little wins, for myself and others to energize a winning mindset.

1. The Three Truths: (SOS) Shift Happens | Opportunities Change | Success is a Choice. Either shift happens to you, or you Make Shift Happen for you!
2. Lead People, Manage Process: People want to be led, not managed.  Build systems to create flow, momentum, and accountability so you can then focus on leading people.  
3. Challenges are Opportunities: Is it a problem or a challenge?  And if it’s a challenge, what’s the opportunity? Always Better, never Bitter.
4. Mindset Matters:  It is the greatest asset we have.  Grow, strengthen, and protect.
5. The pathway to simplicity is immensely complex:
   Seek simple solutions and do not give up when it gets difficult, complicated, and frustrating.  Grit is staying in the game, purposefully and intentionally.

While Craig Davis’s technical background is deeply rooted in Mortgage, Real Estate, Tech, and Marketing, his leadership and strategy frameworks are industry-agnostic. He works with high-performing individuals and teams who face complex environments, want to elevate leadership, and drive strategy. His coaching specifically targets:

1. Busy Executives: Helping C-Suite, Managers, and Leaders optimize time, solve complex problems, implement strategy, elevate leadership, and reduce stress. 
2. Branch Managers: Elevating Managers into Branch Leaders, business builders, and profit drivers.
3. Loan Officers and Sales Originators: Coaching them into "Mortgage Strategists" and “CEOs” of their own business.

To book Craig for a Keynote, Strategic Planning Xperience, Executive Coaching, or just curious to meet, schedule a complimentary Discovery Huddle.